Misleading High Fructose Corn Syrup Ad

This past weekend I had the pleasure of attending the first day of the school year for Integrative Nutrition.  As an alumni, I serve as a mentor for some of the incoming students.  It was wonderful to be back in the class setting, surrounded by thousands of like minded health counselors. One of things that really stuck from the weekend was when Joshua showed the High Fructose Corn Syrup ads. I have seen these ads before and been in outrage but upon discussing this further with my peers it angered me even more, so I wanted to share the clip here to shed some light on the topic. 

 

It bothers me that so many people may actually believe what they are seeing. I’m here to set the record straight and clear up any confusion.  So what is high fructose corn syrup and what makes it so bad? why should we stay clear? 

High fructose corn syrup is made of roughly 55 percent fructose and 45 percent glucose. Since its introduction in the late 1970s, it has become the preferred sweetener for many food products, mostly because it is cheap (especially when made with government-subsidized corn). It is everywhere! From soda, sports drinks and salad dressing to crackers and ketchup. While sugars in general wreck havoc in our body, HFCS in particular have shown to have significant effects on the body.

  1. There has been a huge link between the growing obesity epidemic and the introduction of high fructose corn syrup according to new research from University of Texas Southwestern Medical Centers
  2. HFCS inhibits the production of leptin, the hormone that tells our brain that we are full. This makes us insatiable!
  3. Two of the three enzymes used to make HFCS are genetically modified, in addition to the corn. Not exactly “safe in moderation,” as the commercial says
  4. It’s hard to have HFCS in moderation as it is found in so many of our foods. Soda for example has about 30 teaspoons of HFCS in it. 
  5. HFCS is not exactly natural.  It is not found in nature and just because it is made from corn doesn’t make it safe. There are numerous other “natural” substances that are illegal! HFCS is highly refined. 

Those are just to name a few. I recommend to do a pantry raid and get rid of high fructose corn syrup products. Not only may they cause obesity but its also a good indication you are not consuming whole, natural foods. 

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2 responses to this post.

  1. Posted by Trey on February 11, 2009 at 9:31 pm

    Thank you so much for posting this article. I have been telling my athletes to steer clear of HFCS for years. It is amazing how few people know that it is unhealthy!

    Thanks again, Trey

    Trey McKinnon
    FBI Race Team Director
    USAT Level 1 Certified Coach

    Reply

  2. […] June 19, 2009 Sports drinks can be helpful for athletes who are training at a high intensity for 60 minutes or more. They can actually help you train longer. The basis of all sports drinks includes sugar, sodium, potassium and water. Nowadays there are so many additions from antioxidants to protein; with the hundreds of sports drinks on the market is it sometimes difficult to know which one to choose. Ofcourse, part of the puzzle is to experiment and see what works best for YOU during training. There are a few main things to look for when choosing a sports drink. Choose a drink that has 5-8% carbohydrates. Studies show this amount moves through your stomach and intestines fastest and won’t cause cramping or nausea. To find the percentage of carbohydrates in a drink, divide the grams of carbs per serving by milliliters of drink per serving and multiply by 100. Also look for the sodium content to be 50 to 250 mg per serving and potassium about 30 mg per serving. Sports drinks have all different blends of carbohydrate sources such as sucrose, fructose, glucose, maltodextrin (if you have a corn allergy or gluten intolerance stay clear of this sugar) and high fructose corn syrup. Shockingly Gatorade, the drink found at most triathlon aid stations, contains high fructose corn syrup. You may consider bringing your own drink to your next race so you can stay clear of this harmful toxin. […]

    Reply

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